I am often asked to provide workshops regarding the delivery of feedback. Recently, I developed a workshop on the best practices for obtaining feedback. I called it Actionable Intelligence.
For some the term actionable
intelligence is totally foreign. Others may recognize it from its original military
context. It was used as early as the 1960’s to represent a piece
of intelligence that was considered current, relevant and accurate enough to
warrant immediate action.
It occurred to me that this term has a new and relevant application in our workplace. In fact, it has relevance in any aspect of our lives where we may seek improvement. What we really need, is actionable intelligence on ourselves. We need feedback from others that is reliable enough to guide our personal improvement efforts.
The need for feedback
Some may wonder why they need feedback from others. "After all," one may say, "I'm not getting any complaints."
David Maister, author of Practice What You Preach, once offered an excellent response to this. “In life, the absence of complaints is not a dependable indicator of the absence of opportunities to improve.” Complaints are a Form of feedback and the absence of them may actually be linked to our inability to obtain actionable intelligence.
You might be wondering why you can't just trust your own judgment. How good is your judgment? It is easy to develop blind spots regarding your own performance. It is also very hard to know what you don't know. In some cases, you might even deceive yourself.
Illusions are an interesting aspect of life. Some are perpetrated upon us while others are
created totally within us. Often, it's
hard to tell the difference. As AnthonyG. Greenwald put it "The ego is a self-justifying historian, which seeks
only that information that agrees with it, rewrites history when it needs to,
and does not even see the evidence that threatens it."
Obtaining feedback
When looking at feedback, I like to consider four specific
types.
There are two categories. One is general performance which
involves things like physical ability, decision making and technical
skill. The other is interaction skill
which relates to how we impact others and our level of emotional intelligence.
We also can consider the two aspects of feedback. We sometimes
get positive feedback which we refer to as praise. The there are times when we get feedback that
leans a little more negative and is called criticism.
I have conducted a number of workshop exercises where I pair
people up and ask them to get a piece of feedback in each of the four possible
types. In most cases, they find that
positive feedback in the area of general performance is the easiest to
give. This same type stands out as the
easiest to take.
By contrast, they find it very difficult to give criticism,
especially in the area of human interaction.
Often I hear a comment such as “I don’t know them well enough to offer
criticism.” Why do we find it easy to
offer praise to someone we don’t know but so much more difficult to give
criticism? In fact, it appears that this
is often true even with those we know quite well.
Truth and Trust
In order for the intelligence to be actionable, it needs to be
accurate. We need to get the truth. But given the difficulties we have discussed,
how likely is it that we actually get the truth? How often, when we are giving feedback, do we
feel compelled to be somewhat less Than candid?
The number one reason for a lack of honesty in giving feedback
is the lack of trust. The biggest
concern is how we will react. When
someone says they don’t want to hurt our feelings or make us angry, they do not
trust our ability to take criticism without being hurt or getting angry.
Coupled with this lack of trust is fear. People fear the potential consequences. The consequences they fear could include
excuses, arguments, guilt, rejection and even retribution. The
level of dishonesty is generally proportional to level of fear.
A common manifestation of this can be seen in a condition often
referred to as CEO disease. The higher
one grows in their career and position of authority, the more they need
accurate feedback and the less
likely they are to get it. I have also
noted that this follows in many other relationships. The more important the relationship is to the
feedback provider, the more cautious they may be.
The good news is that there are things we can do to overcome
these fears and build higher levels of trust.
It can be helpful to look at what might be causing the lack of
trust. Trust is tied to judgment and expectations
which are driven by one’s personal paradigm.
One’s paradigms are subject to what I call “the rule of 6 and 60.” Judgments
and expectations are based on the sum total of life’s experiences. This includes experiences of 6 minutes ago
and 60 years ago. These include
experiences the person has had with us as well as those they have had with
others.
For example, if someone has a long history of conflict when
trying to be open, that person is less likely to be open with you. Similarly, if you have a history of over
reacting to feedback, those who have experienced it or heard about it are
likely to be less honest when talking with you.
Even if historic experiences have been positive, a recent negative
reaction can cause a person to be less than trustful, even though it may not
have involved you.
Building Trust
Armed with this understanding, we can identify some areas where
we might have an impact on the level of trust and consequently on the levels of
honesty and openness.
It is important to start by building a reputation for being open
to criticism. If you suspect that your
reputation is already tarnished, you may need to acknowledge your concern and
desire to improve. You can then begin to
demonstrate your resolve in one-on-one discussions or in open forums.
Formal approaches tend to stifle honesty. Whenever possible, seek feedback in less
formal settings. If a person seems
reluctant, you might ask what that person has heard from others. This will take the focus (and potential blame)
away from that person. Remember, you
don’t need to ask for names, just information.
Sometimes you can put a person more at ease by starting with a
self critique and asking for his or her opinion or advice. Through a number of workshop exercises, we have
noted that the more specific you can be with a feedback question or request,
the more candid and helpful the response will be.
When actually receiving feedback it is important to focus on
listening skills. Listen to learn. Don’t argue, defend or explain. Try not to react to what you are
hearing. Think of it as gathering
information to evaluate later. This can
be difficult. I tell people to look at
it like running a Google search on you.
In our work on emotional intelligence we point out that it is not about
“not” having emotion; rather, it is about not allowing the emotion to have you.
You can continue the trust building process with what you do
after receiving the feedback. Thank them
for their input. You may not like what
you hear, but you need to appreciate the effort to be open and honest.
Inform the person of any action you intend to take as a result
of the feedback. It is not necessary to
act on everything you hear. However, it
may be a good idea to find something of value that you can act on. This will show that you value the
process. Finally, be sure to follow up
with the person over time to get a read on your progress.
Honest, but reliable?
Up to this point, everything I have discussed has been about
working toward getting our feedback to be open and honest. I feel this is the most difficult and
important part of actionable intelligence.
We cannot even consider feedback unless we know it is honest. Moreover, the trust building process is a
significant step In itself. Achieving a
level of trust that allows open, honest communication is critical to all of our
personal and working relationships.
So let’s assume we have reached this pinnacle and folks are
giving us candid opinions regarding our general performance and interaction skill. Before we can use the information for
improvement, we need to know that it is actionable. It may be an honest opinion and still be
inaccurate. How can we tell?
Some have said that a good indicator may be how well the
feedback aligns with what we already know.
The potential problem with this line of thinking is that most of us are
subject to confirmation bias. We tend to
seek information that validates the beliefs we already hold. Jonathan Haidt speaks of this in his book, The Righteous Mind. Studies have shown
that those with the lowest performance also have the least accurate view of
themselves.
The best validation is generally obtained by comparing
information from multiple sources.
Opinions on general performance may vary from person to person and
accuracy tends to improve with sample size.
But when evaluating interaction skill, an honest statement of how you
impact an individual personally will always be accurate.
Now what?
The final consideration is what to do with the intelligence we have obtained when we determine it is “actionable.” The answer to this lies in your initial purpose for seeking the information. Are you seeking feedback or validation! No one likes criticism. But we all can benefit from indentifying opportunities for improvement. While it feels great, validation will never give us anything we can actually use to improve.
Analyze the information to determine what is most useful. Then look at what can be most readily acted on at the current time and in your current state. This completes the definition of actionable.
Use it or lose it. If you choose not to act on the intelligence, let it go. Dwelling on things you choose not to change will only undermine your self esteem. This actually hinders growth and stifles improvement.
In the end analysis, only you can uncover the benefits of actionable intelligence.
